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1.
Each company can only cast one vote.
投票以企业为单位，每个单位仅可投票一次，多投无效。
2.Please pick one choice from each award category.
投票时，每个奖项只能投一票，多选无效。
3.
Voting Period: 1 Dec 2020 - 16 Dec 2020 (HKT)
投票时间：12月1日10:00 - 12月16日23:59（香港时间）
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Asian Property of the Year
年度亚洲授权项目
Boonie Bears - Fantawild Animation Inc.
Highlight & Success
Boonie Bears is the number one animation brand in China for 8 years; with over 3000 types of licensed merchandise covering over 20 categories such as food, beverages, books, and toys. The annual sales has reached over 4 billion CNY. More than 200 brands have cooperated with us, including Master Kong, Mengniu Dairy, Ferrero Rocher, and McDonald’s. It has made breakthroughs in the licensing industry by becoming the first Chinese animation brand to partner with licensees from the medical and interior decoration industries. We exploit sales channels both online and offline and arrange marketing activities to boost sales. The licensed products infiltrate consumers’ daily life and are very well received.
BT21 - LINE FRIENDS Corporation
Highlight & Success
BT21 collaborates with brands from distinct industries to reach greater markets. In 2019 and 2020, BT21 has cooperated with loads of premium brands, such as Chow Tai Fook, ROYCHE, Catalog, Ez-link, to tap into the dynamic markets. The diverse cross-over projects cover cosmetics, accessories, clothing and promotions that increase exposure of BT21 in the market.
Up till now, BT21 related merchandises and promotions has been spared over to international markets and are available on both online and offline stores. With the constant business expansion of LINE FRIENDS to the International cities, BT21 also be introduced to customers in Tokyo, USA Taipei, etc.
B.Duck - Semk Products Ltd.
Highlight & Success
The total sales of B.Duck's licensed products have reached more than US$500 million in 2020. B.Duck has 2,000+ offline stores, a comprehensive clothing, footwear and boutique lifestyle department store, and 22 dim sum restaurant allows fans in different provinces and cities to share the joy of B.Duck, and also creates a brand new and open platform that allows different licensees to integrate more vigorously and make a joint promotion effect and higher retail revenue. Up to now, the number of fans worldwide has exceeded 11 million. Popular social media channels, and the number of commercial cooperation exposures exceeded 600 million.
PINKFONG - SMART STUDY COMPANY LIMITED
Highlight & Success
No. 1 kids’ content on YouTube with 35.7 billion views and 67 million subscribers worldwide.
Strong presence in the app market with 125 interactive apps for children with more than 300 million downloads in 112 counties.
Baby Shark song covered by celebrities such as Ellen DeGeneres and James Corden, and collaborated with artists such as Aaron Kwak, Luis Fonsi and BT21.
With more than 3000 SKU products, Pinkfong Baby Shark Ranked No.1 in the Toys & Games category on Amazon, Crowned 'License of the Year' award at the 2020 Toy of the Year Awards.
LINE FRIENDS - LINE FRIENDS Corporation
Highlight & Success
LINE FRIENDS is a global character brand featuring memorable characters which was originally created for use as stickers for the leading mobile messenger application LINE and its 200 million active users worldwide.
In order to reach a wider range of consumers, LINE FRIENDS has engaged in licensing partnerships with premium brands. And today, LINE FRIENDS boast more than 5,000 separate products through a number of different licensing deals. LINE FRIENDS recorded 130% growth in domestic licensing sales in 2018 compared to the previous year. LINE FRIENDS has collaborated with a number of renowned brands including KEEP, Hong Kong Ocean Park, bossini, JUYOUNG featuring ‘BROWN & FRIENDS’ in 2019 and 2020.
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Corporate Brand/Lifestyle Property of the Year
年度企业品牌/时尚生活方式授权项目
B.Duck - Semk Products Ltd.
Highlight & Success
The total sales of B.Duck's licensed products have reached more than US$500 million in 2020. B.Duck has 2,000+ offline stores, a comprehensive clothing, footwear and boutique lifestyle department store, and 22 dim sum restaurant allows fans in different provinces and cities to share the joy of B.Duck, and also creates a brand new and open platform that allows different licensees to integrate more vigorously and make a joint promotion effect and higher retail revenue. Up to now, the number of fans worldwide has exceeded 11 million. Popular social media channels, and the number of commercial cooperation exposures exceeded 600 million.
Coca-Cola - The Coca-Cola Company
Highlight & Success
Licensing programs amplify Coca-Cola with multiple fashion collaborations across Asia. Celebrating 80+ years of connection, Coca-Cola and Lee Jeans launched a capsule collection inspired by official Coca-Cola Bottler uniforms Lee created in the 1930’s. This is one of the programs introduced with millions of attentions. With the pandemic, licensees devoted more focuses on digital portals. Coca-Cola partnered with Cherie, a leading KOL comes with 10+ million social followers in Mainland China, for a fashion program. This perfectly illustrates how responsive Coca-Cola to the dynamic changes on consumer behavior. Coca-Cola actively seeks ideas and opportunities to strengthen connection with young generation.
Pocotee & Friends - Safe Tree Sdn Bhd
Highlight & Success
Since 2009, Pocotee & Friends have collaborated with corporate companies & brands.
From mall decorations to redemption programs: Telford Plaza & Plaza Hollywood (HK), Pavilion Group, Airport Gateway KLIA 2 & Paradigm Mall (MY).
Emoji Stickers: Wechat, WhatsApp, Line.
Personal cares: Watsons from redemption programs to toiletries.
Fashions: Nanoblocktime, Giordano, Good2U, Fiffy Baby
FMCG: DUREECA, Chat Time
Entertainment: Various movie titles
Showcased by numerous platforms online media to print media, and won several awards. We participated in numerous CSR campaigns with NGOs. We recently organized 10th Anniversary success stories at universities.
We will continuously bring love and happiness to all.
Mickey Mouse (Year of the Mouse) - The Walt Disney Company (China) Ltd.
Highlight & Success
To celebrate the Year of the Mouse, Disney China launched its largest integrated campaign for Mickey Mouse. Leveraging localized style guides, hundreds of licensees launched 20,000+ SKUs of Mickey products, across all categories as well as online / offline sales channels. Tmall also partnered with Disney China to launch a Mickey Mouse Super Brand Day, the first-ever IP-themed Super Brand Day for Tmall. Top digital platforms such as Alipay, Meitu, Didi, and their media partner generated 1.5billion+ impressions. Multiple mall events & pop-up stores were held in 8 cities across China, including Mickey Lantern Festival at Yu Garden, Shanghai.
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Digital Property of the Year
年度数字授权项目
Honor of Kings - Tencent
Highlight & Success
With 1 million daily active users, Honor of Kings has become a way of life for young generation. Focusing on Eastern culture and heroic elements, Honor of Kings provides partners with IP creatives, interactive game exposure, fan operations and integrated marketing support to help them achieve brand impact and business growth. Licensing cooperation covers 8 industries: toys, food and beverage, automobile, beauty and daily necessities, home cultural creation, 3C digital, fashion, theme space, with 150+ industry head partners, retailers licensed products over 2000sku, GMV over hundreds of millions, the whole media has exposed nearly 50 billion.
World of Warcraft® - BLIZZARD ENTERTAINMENT, INC.
Highlight & Success
Great success for new Blizzard franchise offerings through HLA, the top men’s apparel brand in China, which released a brand-new lineup of T-shirt, hoodies, and down jackets for fans; quality insulated products from Thermos; men’s skincare products from Dabao; collectible figures through Beast Kingdom and key art notebooks from Duku.
Disney Twisted-Wonderland - The Walt Disney Company (Japan) Ltd.
Highlight & Success
Disney Twisted-Wonderland is a unique story-driven mobile game combining iconic Disney elements with Japanese “anime” style. Since its launch in March, the game topped free-to-play games download rankings and has consistently ranked among the highest grossing apps in Japan. Globally, it ranked as the #4 most tweeted game during the first half of 2020. Geared towards young adult women, the game’s success skyrocketed the demand for merchandise, which led to hundreds of newly developed products including stationery, fashion items and food products in less than six months. Altogether, its product sales exceeded our annual goal for FY20 by 921%.
League of Legends - Riot Games
Highlight & Success
League of Legends continues to be one of the most successful properties in gaming and entertainment, pioneering innovative ways to engage its community beyond core game and offering opportunities to partner across a broad ecosystem of products. 2019 marked the 10th Anniversary. Louis Vuitton created a unique champion skins and a capsule ready-to-wear collection. Collaboration with AAPE BY *A BATHING APE launched in September 2020, as a response to the in-game compelling musical experiences - TRUE DAMAGE. Encouraging sales and 9+ million media impression show how players and consumers appreciate these creative and resonant collaborations.
PINKFONG - SMART STUDY COMPANY LIMITED
Highlight & Success
No. 1 kids’ content on YouTube with 35.7 billion views and 67 million subscribers worldwide.
Strong presence in the app market with 125 interactive apps for children with more than 300 million downloads in 112 counties.
Baby Shark song covered by celebrities such as Ellen DeGeneres and James Corden, and collaborated with artists such as Aaron Kwak, Luis Fonsi and BT21.
With more than 3000 SKU products, Pinkfong Baby Shark Ranked No.1 in the Toys & Games category on Amazon, Crowned 'License of the Year' award at the 2020 Toy of the Year Awards.
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Entertainment Property of the Year - ANIMATED
年度娱乐授权项目(动画)
FROZEN II - The Walt Disney Company
Highlight & Success
“Frozen 2’s” success drove consumer products growth across APAC. Frozen’s licensing business achieved 40% growth in China in FY20. Chinese social media exploded with Frozen II content with 28M GMV, reaching 100M consumers. Disney China and partners implemented marketing activities with social platforms; a retail campaign involving 40 licensees, reaching 100M consumers; and had 100 girls dressed as Elsa at Frozen II exhibition opening. SAMENA’s campaign spanned 400 retailers, 20,000 POS with 1,000 SKUs. Online, they achieved 20M impressions, KOLs reached 70 million fans and connected with 200M users. Disney set records, having one consistent brand message across multiple markets.
The Octonauts - Wanda Kids Culture Development Co., Ltd
Highlight & Success
The Octonauts is a children's television series, owned by Wanda Kids and Silvergate. The series launch on BBC channel, CBeebies, CCTV and more than 150 country sites. In china, its network broadcast volume exceeded 40 billion. Besides of the series win the 45th Annie awards——the best animated television/broadcast production for preschool children.
The show follows an underwater exploring crew made up of stylized anthropomorphic animals, a team of eight adventurers who live in an undersea base, the Octopod, from which they go on undersea adventures with the help of a fleet of aquatic vehicles. Although its technology is fictional, the exotic creatures and locations that the crew encounter are based on real marine animals in their natural habitats.
Miffy - Mercis B.V.
Highlight & Success
"Born" in 1955, Miffy, the cute and timeless bunny, is celebrating her 65th anniversary this year! Fans are excited to see a series of celebration!
Miffy’s long term partner, M&G stationery, launched a colourful collection.
Starting from Shanghai, already seven Miffy fashion stores opened in China in this year.
Miffy also collaborated with several leading apparel brands in 2020, such as LEDIN, YINER, Eland.
In BFC, Shanghai, a Miffy decorated corner was set up to interact with fans and readers.
Miffy is a character with strong positive energy. She will continue to bring joy and strength to everyone!
PAW Patrol - ViacomCBS Consumer Products
Highlight & Success
PAW Patrol is absolutely a global phenomenon! It’s the No. 1 preschool property since 2016 with 91% global brand awareness, also the winner with over 20 international licensing awards!
In China, its overall online viewership has exceeded 50 billion even in just three years. In 2019, PAW Patrol live shows and mall events were rolling out in 20+ major cities in China.
With nearly 150 licensees accumulatively in China, a sheer variety of PAW Patrol products have launched via partnership with market leaders like TRU, Dettol, Skechers, Milkground, Deli etc., generating US$200 million in retail sales in 2019 in China.
Peanuts - Peanuts Worldwide LLC
Highlight & Success
For seven decades, the Peanuts gang has left an indelible mark on pop culture.
On this grand anniversary, multiple activations showcased the brand’s evolution, including Snoopy Garden Korea, the first Peanuts-themed experiential garden, and fine art exhibitions at major museums in Korea and China. Other projects are themed 7-11 stores in Greater China; promotions with key CVS/QSR chains; special anniversary-themed merchandise in fashion (GXG, anello), jewelry (TSL), home (HOLA), food (Zenique) and many others across the region.
This 360-degree approach has created additional revenues, exceeding budgets and creating more buzz for Peanuts. A fitting way to celebrate this iconic property!
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Entertainment Property of the Year - LIVE ACTION
年度娱乐授权项目(非动画)
Fourtry - iQIYI, Inc.
Highlight & Success
As a new IP of iQIYI in 2019, FOURTRY pioneered the variety show that featured trend and management. During its broadcast, it has been a trending topic for over 50 times, its related topics have been read for over 2 billion. In addition to the high web traffic, this show has successfully incubated the popular brand “Fourtry” and has been exposure greatly because of the show. In terms of authorization, iQIYI created some well reputational co-branded products with licensors, such as rat charm sports shoes series of Warrior, and some limited edition clothes were sold out within 2 hours etc.
Youth With You - iQIYI, Inc.
Highlight & Success
Youth with you has a high national popularity and has led the majority youth group with positive values, which then has influenced their sense of consumption. Youth with you has been runed for over three years, during its broadcast, it has been a trending topic for 762 times, and its official topics have been read for over 54 billion. Meanwhile, Youth with you made a great breakthrough in authorization, including music and product licensing revenue, and homemade peripheral products, which are well received by consumer and collaborating licensors.
Star Wars - The Walt Disney Company (China) Ltd.
Highlight & Success
With “Star Wars: The Rise of Skywalker” in theatres, a 360-degree consumer experience was created to celebrate the end of Skywalker Saga, generating over 15 million media value in total. Disney China worked with 30 top licensees, including Porsche, Adidas, McDonald’s, Mentholatum and Lego to launch marketing & retail campaigns; with products across categories - consumer electronics, toys, fashion, beauty and home. As part of the campaign, Star Wars took over e-commerce platform, Tmall Heybox with an online pop-up store and promotion. In addition, Star Wars themed exhibitions and pop-up stores were carried out in 5 Tier-1 cities across China.
Street Dance of China - Alibaba Culture & Entertainment Group
Highlight & Success
The summer of 2020 witnesses a huge success of Street Dance of China – Season 3, both commercially and innovatively. 40+ sponsors and licensees including Burberry, Alipay, Nestle, Friso, M.A.C, Philips, Razer and many other well-known brands developed 240+ SKUs of merchandise covering 60+ catalogs. And 15 mall events and pop-up stores located in 10+ different cities, while licensed street dance course covered about 100 cities and areas in mainland China. What’s more, it also innovatively ran the crossover with Japanese well-known anime series GUNDAM and Chinese museum, DUNHUANG for the first time in the Chinese original reality shows.
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The Newcomer Award
年度新秀奖
Jing Jiquan - Beijing Jingdong Century Trading Co. LTD
Highlight & Success
Jing Jiquan（jingjiquan.jd.com）
Platform of licensing service；More than 800 characters include ACG, Museum, Pop stars, Movies and Sports；Covering 180,000 suppliers of JD Group；High quality service for clients；Create content ecology and business cycle construction;More than US $6 million GMV for the whole year;Promote 100+ licensing cases every year；Relying on JD big data and rich merchant resources, Jing Jiquan setting an industry example for the integration of IP authorization industry into e-commerce.Meanwhile, Jing Jiquan moved exhibition online, and promote the “B2B2C" mode to brand owners.In the future, Jing Jiquan will digging into licensing industry. We hope we can promote the industry innovation, iteration licensing model, and provide better service to our clients.
Chu Chu Angel - Pixel Fairy International Holding Limited
Highlight & Success
Chu Chu Angel (CCA) is a group of 5 chubby angles whih targeting teenager and young adult, promote majorly online and mobile platform.
Start from mid 2019, CCA launched “blind box”, the first 100k of products all sold out at the first 3 months and launch another 60k (retail sales over 12M RMB). And we are keep launching at least 2-3 series per year.
And CCA x Spongebob mini-figure will be launched at early 2021, plus our blind box will be entered at Canada Toy’s market soon.
Last, CCA launched exhibitions in 2cc Guangzhou Aeon malls at Christmas 2019.
The Metropolitan Museum of Art - The Metropolitan Museum of Art
Highlight & Success
The Metropolitan Museum of Art (The Met), has a comprehensive IP licensing business in China. Alfilo Brands is the exclusive licensee and and retailer of the Met in Chinese region.
The licensing field covers brands, marketing licensing, direct retailer, offline experience activities licensing and retailing, etc. In 2019, more than 50 SKUs of licensed brand were released, ranging from electronics, home appliances, fashion, cosmetics, FMCG, home ware, etc.
The Met's overall retail sales of licensed merchandise in 2019 have exceeded 6 million yuan. Sales channels include the online and offline retail channels of various licensed brands and the Met's flagship store on Tmall and JD.com. Promotional channels include official social media,TikTok, WeChat, Tmall platform, licensed partners' social media and KOL. The IP exposure of whole year has exceeded one billion times.
Donglaiye - Shanghai Donglaiye Brand Management Co., Ltd.
Highlight & Success
Donglaiye was founded in 2018.Dec with the intention of demonstrating an appreciation of traditional Chinese culture in a new Guochao artistic style.
As the pioneer of novelty items that illustrate Chinese art culture, we are committed to discovering the beautiful meanings in the traditional culture. We promote its beauty with the various trendy cultural products that we offer. We integrate modern commercial art to make our design fashionable, colorful, bold and more in line with the current consumer aesthetic. We are aiming to help the revival of traditional Chinese culture and to become an oriental fashion brand that makes people proud.
Fairyland of Summer Palace - Beijing Front Way Information Consulting Co., Ltd
Highlight & Success
Fairyland of Summer Palace is a cultural IP with the contents of the imperial garden scenes and exquisite national cultures. Fairyland of Summer Palace draws inspiration from the landscape, architecture, gardens, humanities and history of the summer palace. It integrates the royal culture with the expression of modern young people. It is committed to inheriting the Oriental aesthetic art, creating a new brand of National Fashion culture and enabling the new life of National Fashion.
In the past year, we have reached cooperation with Anna Sui, Master Kong, Glico Pejoy, ASUS, Netease Games, and other brands,with a great sales.
GOGOBUS - Guangdong Winsing Company Limited
Highlight & Success
GOGOBUS, the early education cognitive animation for preschoolers, is airing heatedly on more than 15 territories (including Korea, Indonesia, North America) with great popularity among the audience.
As the highly recommended series, GOGOBUS is the only one Chinese animation of the five finalists in 2019 Mipjunior Pitch so far.
Enjoying great market feedback in more than 200 sale shops globally, GOGOBUS's toys series has become the best-sellers in Korean Toy R Us.
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Licensed Promotion of the Year
年度授权推广项目
Princess 2020 Summer Campaign
Highlight & Success
Disney China launched an integrated summer campaign “Princess Power · without Definition,” with O2O retail activations, celebrity and fan engagement, digital collaborations and e-commerce. Highlights include a Disney Princess themed exhibition and pop-up store which kicked-off at MEGA shopping mall in Shanghai, attracting over 300,000 visitors on its opening day and driving traffic to 30+ online licensee stores on Tmall for a click-to-buy of 100+ SKUs of Disney Princess products. Disney also worked with a top parent’s lifestyle magazine and APP on a Princess-themed social campaign, which generated 150M+ media impressions and was ranked NO.3 hot topic on Weibo.
7-Eleven x Peanuts x niko and ...
Highlight & Success
On the occasion of Peanuts’ 70th anniversary, 7-11 and Peanuts partnered to launch “7-Eleven x Snoopy x ‘niko and …” in 7-Eleven’s 900 stores in Hong Kong and Macau. Under the theme “Happiness is…”, they teamed up with Japanese lifestyle brand “niko and …” to bring an exclusive range of redemption items with a collection that is youthful, fun and full of personality. Making the launch extra special, three stores in Hong Kong and 1 in Macau were converted into Peanuts “Happiness Is…” themed stores!
Launched in September 2020, over 20,000 premiums were already redeemed within the first week!
Jingdong World Museum Super IP Day
Highlight & Success
Managed by Alfilo brands, JD.com works with four world top-class museums launches Jingdong World Museum Super IP Day campaign. On this e-commerce platform, a large number of commercial brands develop and launch their featured museum IP merchandise. Brewing at the beginning of October, reaching apex on October 21s, the promotion aims to forge sociability between brands and consumers. The campaign runs a consistent exposure both online and offline. The month-long campaign acquires total media value of 88 million, with total exposure over 1 billion.
Fight For The Faith Jingdong WiFi6 Fans Day
Highlight & Success
Using the game IP united route KA brand to realize joint exposure, the cognitive population of "Assassin series" esports router increased by more than 35 million, and the transaction volume increased by 35 times in 3 days compared to the same period last year. Combining with the classic IP plot, elements and scenes, the creative extension was produced to unlock the player's memory and wake up the player with the emotional dialogue.
LINE FRIENDS YOGA DAY supported by ICBC
Highlight & Success
LINE FRIENDS YOGA DAY supported by ICBC (ASIA ), was organized by Six Degrees Events, aimed to bring positive vibes and energy to the beloved LINE FRIENDS fans and the public during COVID-19 paramedic.
LINE FRIENDS HONG KONG partnered with Nike Training Club for the First Time, to encourage the LINE FRIENDS fans to work out at home, to promote International Yoga Day and introduce Yoga to the public.
It is the World’s First LINE FRIENDS Yoga Live Broadcast Experience. 1,500 sets limited edition LINE FRIENDS YOGA DAY Deluxe / Basic Yoga packs to gear up the participants. Moreover, the most iconic Victoria Harbour view was selected for LIVE Broadcast.
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Location-Based or Experiential Initiative of the Year
年度主题性娱乐体验项目
Yu Garden Mickey Lantern Festival
Highlight & Success
Disney China partnered with Yu Garden, a historical landmark in Shanghai to kick off a special Mickey Mouse-themed Lantern Festival. Combining traditional Chinese culture with classic Mickey and Minnie characters, the lanterns were creatively designed and took Chinese craftsmen one and a half months to hand-make. Mickey and Minnie also made their first appearance at Yu Garden in new traditional Chinese outfits. The news of Mickey celebrating the Year of the Mouse at Yu Garden generated 850+ media reports with 1.2 billion reach, which became headline news with local media before the lunar year.
Snoopy Garden
Highlight & Success
Snoopy Garden is the first Peanuts-themed experiential garden.
Located in Jeju, the largest island in South Korea, and a popular holiday destination, the 82,000 sqm Snoopy Garden is designed for visitors to enjoy time with the Peanuts characters in beautiful nature.
Key attractions are:
The Garden House, showing the history and relationships of the Peanuts characters;
an outdoor garden with 11 zones, with Jeju-native theme interspersed with Peanuts elements;
Peanuts Store and Café Snoopy.
The number of visitors has exceeded expectations since its grand opening in July. Snoopy Garden has quickly become a must-visit tourist spot in Jeju.
Adventure World of Honor of Kings: The Exhibition
Highlight & Success
The R&D of project lasted for two years with more than 40 million yuan investment. After more than 50 creative iterations, more than 100 character 3D model supervision and scene design, based on the grand worldview and heroic stories of "Honor of Kings", SIE and Tencent teams integrated many international top partners in various fields, and innovatively created amazing immersive interactive experiences with 10 themed scenes in a space of 6000㎡. The project included landscapes comparable to international theme parks, high-precision sculptures, large realistic animatronics, interactive voice installations, immersive digital interactive experiences, E-sports events, pop-up store. The project was operated from July 26th to November 25th 2019, with exceeding 150,000 visitors. In the future, “Adventure World of Honor of Kings” is not only an exhibition, but will also provide new project forms and business options for the combination of Chinese cultural tourism industry and top IP.
Buffy Dim Sum
Highlight & Success
Buffy Dim Sum has always been committed to construct the first IP theme restaurant in China since the very first day of open. Merely open for a day, Buffy Dim Sum was ranked as the most popular Cantonese cuisine in numerous first-tier cities such as Beijing, Shanghai, Tianjin, Chongqing. In year 2020, It is estimated that the number of stores nationwide will exceed by 20 and approximately reach 50 stories by next year, expanding the domestic market and complete the brand exposure with enlarge the layout.
Pizza Hut Monet's Water Lilies Immersive Restaurant
Highlight & Success
In May 2020, Pizza Hut's exclusive immersive Monet Garden immersive restaurant had its debut in Shanghai which last for one month. Using the paintings from Museum of Fine Arts, Boston’s Monet collection, the full-sensory immersive projection technology created the Monet garden in the Pizza Hut restaurant.
Since Monet Garden Afternoon Tea launched on May 1st, it had harvested numerous attention, with over 30 million Social View. The concept of “immersive 5D afternoon tea” had become a great hit ever launched, with the afternoon tea time sales of the theme shop increasing by 14%. Over 20 KOLs visited the shop spontaneously, bringing 20 million topic impressions.
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Retailer of the Year
年度零售商
ZHEJIANG TMALL TECHNOLOGY CO., LTD
Highlight & Success
To celebrate the Year of the Mouse, top E-commerce platform Tmall collaborated with Disney to launch a special campaign called “Mickey Tmall Super Brand Day,” generating 420 million+ impressions. This is the first time Super Brand Day, the biggest marketing event for Tmall, cooperated with an IP brand. 35 licensees were assembled with 800+ SKUs of products, covering 10+ categories. 140+ SKUs were newly launched and many became NO.1 sellers of the day. A Mickey-inspired short video was customized, exceeding 2.2 billion online views. An immersive Mickey AR experience also launched at Shanghai’s metro station with 2 million+ cumulative participants.
Yoyogi International Co. Ltd.
Highlight & Success
Currently operating 11 Peanuts stores in Taiwan, Yoyogi has created a destination for fans and new customers alike. Their product offerings started with apparel but now include shoes, bags, beauty, even novelty from other partners, expanding the range to address market needs.
Their 2020 collection features 70th Anniversary-themed products, alongside special decorations. Yoyogi also created a traveling exhibition and pop-up store to showcase the evolution of Peanuts and featuring exclusive merchandise. They also have a membership club that includes 20,000 members, enabling good marketing reach.
These initiatives helped grow the business in a challenging environment, continuing to exceed expectations.
Beyond Dream (Tianjin) Animation Technology Co., Ltd.
Highlight & Success
Beyond Dream has 10 online stores and an offline retail store in Beijing, including 3 Tmall stores (the scores for description, service and logistics are all over 4.9 for the past ten years. 5 is the full score.), 3 JD stores, and others on Modian, Youzan, and Dewu e-commerce platforms to sell Ali’s products. So is the WeChat applet. Through multiple types of product promotion and marketing activities such as live broadcast selling, following popular events, and sales of limited edition, good effects have been achieved.
Beijing Jingdong Century Trading Co. LTD
Highlight & Success
The turnover exceeded 220 million yuan, the GMV target was completed in 10 minutes at 8000W, and the effective amount in 30 minutes was over 100 million yuan. The overall sales volume of lenovo brand increased by 1157% year on year, and PV page views increased by 262% year on year. Communication centered on the three core selling points of "Crayon Xiaoxin IP", "Lenovo Xiaoxin Pro 13 2020 New product" and "Blind box", the creation and communication materials were highlighted. Besides exposure activities, grass planting was also promoted in an all-round way to promote sales transformation.
FUJIAN LIXUN GROUP CO., LTD
Highlight & Success
Lixun start to cooperate with B. Duck licensing since 2017 and opened lots of retail stores over whole mainland China, it had over 2000 retail stores for selling shoes, apparel and accessories of Adult and Kids. Their sales turnover over around one billion from the retail channel.
In 2019, Lixun start expand their business via online market, under the intentional operation and integrated marketing promotion of Lixun Group, their online sales including major platforms such as Tmall, JD.com, and Vip shop, have also achieved extraordinary performance, the accumulated sales amounted to nearly one hundred million.
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Licensee of the Year - Apparel/Footwear/Accessories
年度被授权商（服装/鞋履/配饰）
Ningbo Peacebird Women’s Fashion Co., Ltd
Highlight & Success
Creatively combined the inspiration of Pokemon with the technological innovation of clothing fabrics, which brought the beloved Pokemon characters stood vividly revealed on PeaceBird Women’s Pokemon collection, and spoke to the precious childhood memories inside thousands of Chinese Pokemon fans. The sales volume exceeded 35 million RMB soon after launched to the market, and achieved good sales results both online and offline. The integrated marketing of Weibo, Wechat, Red book, KOL and other social media also successfully exposed the Pokemon collection.
Chow Tai Fook Jewellery Co., Ltd.
Highlight & Success
Chow Tai Fook, with 91 years of brand history, and LINE FRIENDS, a world-wide popular cartoon character, launched an authorized cooperation in 2017. The two parties have developed jewelry products featuring the images of Brown, Cony, Sally, Choco, etc., which are deeply loved by consumers. Chow Tai Fook combined image and fashion elements to create landing tours that integrate retail store and internet-famous place together. At the same time, vending machines and cloud kiosks are used to create a new retail scene and convenient scenario shopping experience.
The Nature Holdings
Highlight & Success
The Nature Holdings, National Geographic’s fashion retail licensee based in Korea recorded retail sales of $200 million in 2019 and it is expected to deliver double digit growth in 2020. It opened 40+ stores in Korea this year including one in Hong Kong. For Spring Summer 2020, The Nature Holdings showcased a sustainable capsule collection called ‘Green Tee’ that emphasized National Geographic’s effort on sustainability through digital marketing on social media. The campaign conducted through various social channels reached over 10 million views in total, creating conversations on protecting our planet and endangered species.
BARREL
Highlight & Success
The BARREL x B.Duck crossover product is both functional and cute. A series of products such as children's beachwear, multifunctional waterproof bag, and quick-drying beach towels will bring good news to fans who love marine sports.
The sales channels of IP-licensed products cover China's online Tmall, JD.com, and offline flagship stores in Shenzhen, Guangzhou, Hong Kong pop-up stores, and major online platforms in South Korea. More than 50 offline stores are sold in offline stores.
The product-related content keeps updating regularly on the BARREL brand Weibo and public accounts for the fans of B.Duck and BARREL.
LI NING (CHINA) SPORTS GOODS CO., LTD
Highlight & Success
Teaming up with Disney China, Li Ning designed and launched a Kung Fu Mickey series in nearly 4,000 Li Ning stores across China, cleverly combining pop trends with Chinese style. To maximize the marketing buzz and enrich the product story, Li Ning launched a social topic #Masterinlife #(高手请赐教) on Weibo and cooperated with 20 influencers, generating 28 million+ discussions. A customized music video featuring Mickey Mouse dressed in a special Kung Fu suit and a theme song created by a local rapper to promote the collection.
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Licensee of the Year – FMCG
年度被授权商（快速消费品）
Shanghai Milkground Food Tech Co., Ltd.
Highlight & Success
PAW Patrol x MILKGROUND cheese products are perfect combination of joy and fun character elements into cheese snack product itself since 2018, providing kids excellent experience of delicious and nutritious cheese products featuring the most adorable characters.
Products are available at over 50,000 POS. The TV commercial runs on CCTV1-CCTV14, and hundreds of thousands of screens in over 2,000 super markets, buildings, and highs-speed rail stations in China.
With over 200 million cheese sticks sold till now, Milkground earned the name of No. 1 bestselling cheese product in China as reported in the Consumer Index Report in 2020.
Procter & Gamble Company
Highlight & Success
SK-II’s signature bestseller, Facial Treatment Essence released a limited-edition featuring The True Original Mickey Mouse to celebrate the Year of the Mouse. The package design creatively leveraged the iconic Mickey and also highlighted the “pat pat” movement when applying facial treatment using Mickey’s hands. Additionally, a comprehensive retail activation, digital seeding, celebrity engagement (Tang Wei), and media/KOL push were carried out which helped deliver record high sell-through.
Guangzhou Beautifirm Cosmetics LTD
Highlight & Success
Since the B.Duck Baby series products has been published, combines with the use of perfect display image and terminal sales promotion activities, they have accomplished the wide-spread distribution channel which included direct sales KA, supermarkets, maternal and child, e-commerce, CS, OTC, CVS, high-end (premium) supermarkets. In order to strengthen the effectiveness on sales in various channel, numerous activities were held to fulfil the expectation. For instance, a renowned carnival-like B.Duck Run Guangzhou Station which was co-organizing with Watsons generate a 4,000 people passenger flow in a single day.
Chongqing Dencare Oral Care Co., Ltd
Highlight & Success
Dencare is a long established China national oral care brand, with the core value of providing consumers oral care products that can help them enjoy oral health daily. Dencare is especially strong in anti-allergic toothpaste, which is know for its effect to enhance teeth health and resilient to environment stimulations from all kinds of food, whether be it sour, sweet, hot or cold. This anti-allergic toothpaste has sold over 6 billion pieces in China and won the title of ‘Famous Trade Mark’ ‘Famous Brand’ in China market. Via co-branding with My Little Pony, Dencare will launch brand-new toothpaste set, with lavender, cherry and peach flavor, to provide young consumers the joyful experience of protecting their oral health.
Jintan Limited
Highlight & Success
Peppa meets the crispy "seaweed", adorable packaging. The seaweed strictly selects B grade laver as raw material, low-temperature baking technology, and creates a high-quality healthy snack. various styles, good taste, suitable for all ages. Since its launch in May 2018, Jin Tian has launched 7 themed activities covering the whole country named "Peppa seaweed wish you a happy new year", and "Happy Children's Day · have Fun with Peppa", attracting the attention of everyone with the charm of super IP Peppa Pig.
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Licensee of the Year - Housewares/Novelties
年度被授权商（家居用品/礼品）
MINISO (GUANGZHOU) LIMITED LIABILITY COMPANY
Highlight & Success
MINISO launched a new Mickey and Friends Collection in over 2,000 stores across China in December, 2019, with 450 SKUs covering multiple lifestyle categories. With its trendy & genuine design, high quality and cost-effective price, the collection has won the hearts of Generation Z with its excellent product reputation and tremendous sales performance. MINISO launched an integrated marketing campaign to promote the collection, generating 1.3 million media exposure on social platforms. A special launch event was held at Shanghai Disney Resort with 28 media partners attending and reporting on the event.
Guangzhou Jiading Trade Co., Ltd.
Highlight & Success
Founded in 2017, NOME had become a leading company in new home retail sector within 2 years. NOME offers a wide range of home products with gorgeous designs, and had an annual sales of RMB 5 billion in 2019.
In July 2020, NOME partnered with SpongeBob SquarePants, offering various products like slippers, pen, notebooks, swab, ear phone, water bottle, key chain and cosmetic bag through over 600 DTR stores in China. NOME also had WeChat promotion for the SpongeBob series, reachable to over 6 million members. What’s more, 110,000+ pieces of SpongeBob SquarePants products were sold in just three months.
Razer
Highlight & Success
Since its inception in 1970, Doraemon has attracted billions of fans all over the world and is still growing. The 50th Anniversary Limited series of Razer & Doraemon includes the classic and love models of the limited mouse + mouse pad set, as well as the limited mechanical keyboard and earphone. Razer breaks through the past style, and integrates the fresh and lovely Doraemon 50th anniversary elements into the high-performance Razer products, creating a magic spark.
Beast
Highlight & Success
Beast is a high-end lifestyle brand which has 50 retail shops in China. The Little Prince is one of the best-sellers worldwide story book. The book has been translated into more than 200 languages and sold more than 5 billion copies. Medialink, the licensing agent for The Little Prince, successfully collaborated with Beast to develop merchandises include preserved fresh flower gift, tableware and bedding items which become the most popular gift items in China. It has exceeded 100 products in year 2020. It achieves annual sales of more than 50 million RMB and it keeps growing 20% every year.
Haier COSMOPlat
Highlight & Success
Haier COSMOPlat & diiib YIHE Fairyland (Summer Palace) Kitchen & Bathroom Fixtures, inspired by the traditional Chinese palace elements, stirred up a "China-Chic" in the kitchen industry. This series of products debuted in the art exhibition of 2019 "Chinese Emperors Imperial Wonderland" in Paris. With the mission of "the Belt and Road Initiatives going abroad", it spreads Oriental aesthetics to the world and becomes the new name card of China.
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Licensee of the Year - Toys
年度被授权商（玩具）
Beyond Dream (Tianjin) Animation Technology Co., Ltd.
Highlight & Success
Beyond Dream has rich experience in IP merchandising design, producing and sales. Different Ali’s Mini Figure Series have different themes. Some take Alice‘s Adventures in Wonderland, Snow White, Beauty and the Beast as its theme, which gives an Ali’s version of the classic fairy tales and by using speicial materials makes the product more innovative and Playable, like the Appleli in the Magic Mirror series, which uses materials that can change color according to the temperature, the red apple can turn into green, just like Snow White lifting the magic of the poisonous apple.
XM Studios Pte Ltd
Highlight & Success
XM Studios had most recently launched Batman Shugo, The Joker Orochi (The very first Joker in the Samurai Line) and Batman 1972 in conjunction with DC Fandome.
Batman Shugo and The Joker Orochi are the latest 1:4 Samurai statues to be debuted to collectors around the world, receiving fan praise for quality, paint and design. The XM Studios team is hard at work on additional Samurai line releases including Penguin and Scarecrow.
More than 2,000 units sold in 2 weeks (more than 1,000 units per characters)
Fandome
XM Studios and their 1:4 statues had a strong initial showing when they launched on 23 Aug 2020 via the worldwide virtual event.
#hashtags posting on Instagram globally: >25,000 likes, >1,000 shares
Beijing Popmart Cultural & Creative Co., Ltd
Highlight & Success
Pop Mart launched three Disney and Pixar Sitting Baby blind box series, creatively transforming Disney and Pixar characters into adorable figures to attract young adult consumers. The products launched in 140+ Pop Mart stores and 800+ Pop Mart vending machines across China, as well as its online flagship stores on Tmall.com and JD.com, reaching over 5 million fans on social media who are part of their membership program. Pop Mart also presented an 800SQM Toy Story 4 Sitting Baby series pop-up store featuring giant size figures in Jinan, which became a hot spot in the city for weeks.
Uni-Fun
Highlight & Success
Uni-Fun and B.Duck collaborated in the year of 2017, by far, over 100 different kinds of toys were developed during the cooperation. In order to fulfill the needs of a variety of customers, from baby to toddler, from toddler to young child, Uni-fun and B.Duck also create numerous products for them. Each product delivers a message of which we want to promote the concept of learning with entertainment. A perfect combination of the outstanding image of B.Duck Baby, with tenderness and lovely, and appealing educational games can solidly ingrain this idea to the parents in the new generation.
Guangdong Qman Toys Industry Co., Ltd
Highlight & Success
First launced in November 2019, Qman’s Keeppley Pokemon series have been successfully released over 50 SKUs, including Pikachu villain series, Pokemon Quest Blind Box, Pokemon Mini Buildings and Pokemon Mini Cars. These products have been put on the shelves in major toy retailers, hobby shops and supermarkets in China, such as TRU, Walmart, YH Superstores, Miniso, Kulechaowan and other systems, with excellent sales performance. Qman’s Pokemon series are exquisite in design and highly reductive. Its rich movable joints can make the product present a variety of postures and have rich fun, making them beloved by building block players and Pokemon fans.
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